Tuesday, March 8, 2016

Do you work for free?

Agencies often do. Creatives frequently do. It's become nearly standard practice for companies to request free creative work. Ode to the dreaded RFP.

In the advertising/marketing world, free work is called "spec," possibly because it sounds more legit than "free." How did this start? I have no clue. But here's one agency's take on what working on "spec" would look like for the rest of the world.

PS: This agency no longer does spec work.

Tell me again how spec is legit?

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