Truth in Dentistry

There's a local dentist who is constantly romoted by local celebrities. The gist of the ads is how going to a dentist doesn't have to be unpleasant anymore. As I sat inside my dentist's office, under the glaring light, cotton shoved under my tongue, a sucking tube stuck in my mouth, and my dentist shoving a needle into my gums, I couldn't help but wonder, how the hell do you make this pleasant?